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bebe will launch a bridal line in March 2012

Bebe, the American clothing retailer for women’s apparel announced their launch of a wedding dress line. They are following many other companies such as URBN, the parent corporation behind Urban Outfitters, Free People and Anthropologie, which expanded into bridal boutiques back in February, and J. Crew, which opened a bridal store in New York in 2010. Bebe’s bridal collection will be launched in March 2012, and is set to go on sale online and in selected bebe flagships, with prices ranging from $950 to $2,500.

Images courtesy of ZankYou Magazine.

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Bebe’s bridal designer Rami Kashou told Women’s Wear Daily, “I wanted to create beautiful wedding gowns with a custom feel and attention to detail.” He added that bebe bridal gowns will be “feminine, elegant, timeless and romantic” and “a celebration of the hour-glass figure.” You may remember designer, Rami Kashou of “Project Runway”. The Season 4 runner up and viewer favorite is at the reigns of the Bebe bridal collection.

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The bridal line will also feature veils, clutches, jewelry and a line of 10 bridesmaids’ dresses, priced from $150 to $300, which Kashou describes as “cool, sexy cocktail dresses” that could double as evening wear.

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